Sales for Freelancers

Sales for
Freelancers

Learn a repeatable system to fill your pipeline, sell effectively, and do your best work

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Designed for freelancers, by a freelancer

Hi, I'm Penny! I'm a Sales and Business Development Consultant and the creator of this training program.

Sales can be really scary and unappealing to many freelancers. I'll not only demystify sales, but help you to actually enjoy it ❤️

I see talented professionals shying away from selling their services passionately, because they just don't know how. And, because most of the sales advice out there is cringey and unnatural.

My simple, immediately applicable techniques allow you to be more expert, human, and effective so that you have time and energy to do what you do best 💪

Hi, I'm Penny! I'm a Sales and Business Development Consultant and the creator of this training program.

Sales can be really scary and unappealing to many freelancers. I'll not only demystify sales, but help you to actually enjoy it ❤️

I see talented professionals shying away from selling their services passionately, because they just don't know how. And, because most of the sales advice out there is cringey and unnatural.

My simple, immediately applicable techniques allow you to be more expert, human, and effective so that you have time and energy to do what you do best 💪

What's in the program:

Everything you need, nothing you don't.

Sales for Freelancers teaches a relational sales approach, not a transactional one. You'll learn:

How to find new clients without spending all day on social media

How to talk about your work without underselling or over-explaining

How to guide prospects through sales conversations instead of forcing them

How to spot red flags early and stop chasing the wrong clients

How to price your services and write proposals so that your clients say "yes please!"

Plus: you'll get all the templates, scripts, worksheets and materials you need to get started.

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Hi, I'm Penny, your Sales for Freelancers instructor 👋

The most important thing to know about me? I love helping people to live happier, more balanced work lives.

I've been working in sales and business development for 10+ years, with more than 20 clients and 80+ freelance trainees under my belt.

I've worked with clients ranging from Twitter to Tetra Pak in locations across Australia, Europe, Asian & the US, and headed up business development at two widely recognised digital product agencies.

In my 7+ years self-employed I've learned a million things that will help you to build, grow, and thrive in self-employment ✨

I'm also an Olympian (Athens 2004) and a writer who has been published in The Guardian and Huffington Post.

No tricks. No cringe.

Just a straightforward sales approach for keeping yourself booked
(without compromising your rates or your values).

Just a straightforward sales approach for keeping yourself booked (without compromising your rates or your values).

Sales for Freelancers exists because most freelancers don’t struggle with doing great work.

They struggle with turning their sales conversations into paid, aligned clients without feeling awkward, pushy, or like they’re performing a version of themselves that doesn’t fit.

Sales for Freelancers exists because most freelancers don’t struggle with doing great work.

They struggle with turning their sales conversations into paid, aligned clients without feeling awkward, pushy, or like they’re performing a version of themselves that doesn’t fit.

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Here's what people are saying:

Danial Ghods
I can't express how transformative the experience has been for me. From start to finish, this training demystified the entire sales process.
Justin Robertson
Penny is so refreshing in her approach to freelancing - she dispels many myths about all of the things that you thought were "Essential" and boils down what are the activities that will actually grow your business as a freelancer. Penny has such a different approach, there's a lot to learn from her mindset! Thanks again Penny!
Daniel Herrera Duncan
SFF was a great relief for me. I recommend this course for anyone who needs clarity and perspective on how to present yourself and your business value to new leads with confidence and consistency.
Jakub Michalski
Attending Penelope's sales training for freelancers was a game-changer for me. Now, I’m not only confident about the sales process, but it feels genuinely personal and authentically me. I can't recommend this training enough!
Marie-Christine Messier
What sets Penny apart is her hands-on approach; she doesn't just share advice, she equips you with actionable solutions that yield real results when applied. I can't recommend Penny enough – she's a game-changer!
Lex Roman
Sales for Freelancers will help you close more projects and raise your prices - I am already seeing the results in my bank account. I've also been watching as my peers from the class get more clients in the door thanks to Penny's clear, effective process. We all cannot stop raving about what a genius Penny is! Book yourself into this class, stat.
Frances Chapireau
I made a somewhat spontaneous decision to join Penny's Sales for Freelancers course and I am really glad I did. Penny really knows what she is doing. Penny herself is very approachable, she packs a lot of content into a short amount of time, and she's given me the shove I need. Thank you, Penny!
Ben Rouse
Sales for Freelancers was perfect for me as a facilitator who thought funnels, lead magnets and paid ads were something I had to figure out. The course helped build out the full approach I needed to be confident with managing sales as a freelancer.

Danial Ghods
I can't express how transformative the experience has been for me. From start to finish, this training demystified the entire sales process.
Justin Robertson
Penny is so refreshing in her approach to freelancing - she dispels many myths about all of the things that you thought were "Essential" and boils down what are the activities that will actually grow your business as a freelancer. Penny has such a different approach, there's a lot to learn from her mindset! Thanks again Penny!
Daniel Herrera Duncan
SFF was a great relief for me. I recommend this course for anyone who needs clarity and perspective on how to present yourself and your business value to new leads with confidence and consistency.
Jakub Michalski
Attending Penelope's sales training for freelancers was a game-changer for me. Now, I’m not only confident about the sales process, but it feels genuinely personal and authentically me. I can't recommend this training enough!
Marie-Christine Messier
What sets Penny apart is her hands-on approach; she doesn't just share advice, she equips you with actionable solutions that yield real results when applied. I can't recommend Penny enough – she's a game-changer!
Lex Roman
Sales for Freelancers will help you close more projects and raise your prices - I am already seeing the results in my bank account. I've also been watching as my peers from the class get more clients in the door thanks to Penny's clear, effective process. We all cannot stop raving about what a genius Penny is! Book yourself into this class, stat.
Frances Chapireau
I made a somewhat spontaneous decision to join Penny's Sales for Freelancers course and I am really glad I did. Penny really knows what she is doing. Penny herself is very approachable, she packs a lot of content into a short amount of time, and she's given me the shove I need. Thank you, Penny!
Ben Rouse
Sales for Freelancers was perfect for me as a facilitator who thought funnels, lead magnets and paid ads were something I had to figure out. The course helped build out the full approach I needed to be confident with managing sales as a freelancer.

To learn more or purchase, just click the button below!

6 video modules.

Learn everything you need to know

Pre-work and homework for every lesson.

Templates, scripts, and resources.

6 modules.

✅ 440 euros, or two payments of 240 euros.

✅ Pre-work and homework for every lesson.

✅ 440 euros, or two payments of 240 euros.

Right here!!

The total cost for the course is 440 euros (+VAT where applicable) or two monthly payments of 240 euros.

The total cost for the course is 440 euros or two monthly payments of 240 euros (+VAT where applicable)

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